Who I am
An engineering leader turned creator who went from software engineer to Engineering Director by 30 and now helps people make smarter technology decisions.
Media kit
The fast answer to who I am, what I do, and who I reach.
I am an engineering leader turned creator and advisor. Many people know me from social media, where I break down AI and tech in a way more people can understand. This page gives sponsors and partners the quick read on the business behind that audience.
Quick sponsor snapshot
Positioning
Engineering leader turned creator: software engineer to Engineering Director by 30, now advising on AI and explaining complex tech in public.
Audience
Founders, executives, engineering leaders, operators, and brands trying to reach technical or tech-curious buyers.
Best use
Strong for launches, category education, sponsor integrations, speaking-led activations, and longer trust-building campaigns.
Reach & analytics
The numbers behind the audience.
YouTube analytics — last 28 days (Feb 19 – Mar 18, 2026).
YouTube
+18%713K+
Monthly Impressions
Total impressions served across YouTube content
Last 28 days
YouTube
2× avg4.1%
Click-Through Rate
2× the YouTube industry average
vs. ~2% avg
YouTube
+12%247K+
Monthly Views
Qualified watch time, Shorts + long-form
All formats
YouTube
Organic88K+
New Viewers / Month
Net new audience reached organically
No paid growth
Avg. Shorts Views
1K–2.1K
Avg. Long-form Views
40–250
Watch Hours / Month
414+ hrs
At a glance
The fast sponsor read.
What I do
I advise leaders on AI adoption and create content that makes complex tech easier to understand, trust, and act on.
Who I work with
Founders, executives, engineering leaders, operators, and brands that want credibility with technical or tech-curious audiences.
What I am building
A business and content platform around practical AI adoption, public education, speaking, and strategic partnerships.
Audience
Who the content is built for.
Audience
Founders and CEOs
You know AI matters, but you need a practical strategy that supports growth instead of creating one more expensive side project.
Audience
CTOs and engineering leaders
You need someone who understands architecture, developer workflows, governance, and what it takes to get AI adoption past internal skepticism.
Audience
Ops and delivery teams
You want to automate repetitive work, tighten execution, and free your team up for higher-value problems without creating chaos.
Channels
Where partnerships can show up.
Newsletter
TODO subscribersA direct channel for implementation-minded readers who want practical guidance, not trend recycling.
View newsletterYouTube
247K+ monthly viewsLonger-form breakdowns and walkthroughs where products can be framed with more nuance and buying context.
View channelShorter distribution for ideas, launches, and follow-on reinforcement around product positioning or campaign moments.
View LinkedInSpeaking and private sessions
Keynotes · Workshops · Executive briefingsA stronger fit for executive audiences, events, customer communities, and partner-led educational activations.
View speaking pageRate card
Starting rates for brand partnerships.
All rates are starting ranges. Final pricing depends on campaign scope, exclusivity, and timeline — start an inquiry and I'll send a tailored recommendation.
Newsletter sponsorship
Dedicated placement in a single issue — intro paragraph, link, and call to action.
From $250
YouTube integration
Dedicated segment, mention, or Shorts integration — scoped to your product and campaign goals.
Let's talk
Multi-channel package
Newsletter + YouTube + social combined for broader reach and reinforcement across channels.
Let's talk
Inventory
The formats available for partnerships.
Newsletter sponsorships
Sponsor an issue or short run of issues with context-rich placement inside practical AI and execution content.
- primary sponsor placement
- brief strategic positioning in-copy
- partner link and tracking CTA
Video and social integrations
Native sponsor mentions inside educational content built for leaders, builders, and technical decision-makers.
- video or short-form integration
- platform-specific cutdowns
- message angle aligned to audience fit
Custom campaigns and launches
Launch support for products, reports, events, and strategic initiatives that need a tighter story than a standard ad slot.
- campaign concept
- channel mix recommendation
- follow-up amplification plan
What to send
A better brief makes the next step faster.
If you already know the basics, send them up front and I can point you toward the best format quickly.
what you are promoting
who you want to reach
preferred channel or format
timing, budget shape, or campaign goal